SEO still keeps a lot of secrets for a lot of beginners out there, but even advanced users need to be constantly up to date with what happens in the online marketing world. We’ve put a together a list of ten SEO facts you’ve probably never heard of before; however, even if you have, this is a friendly reminder.
There are a lot of SEO facts and stats out there, with more or less known matters. What we’ve tried to do is to put together a list of surprising SEO facts that make you look at the search engine market from a new perspective. This is not a collection of SEO statistics; this is a list of SEO facts that will help you improve your SEO and your overall online marketing strategy.
That is why we have prepared for you a series of ten shocking facts that we believe you never knew about, until today.
1. Duplicate Content Won’t Get You Penalized
Will you be penalized for duplicate content? No. Is duplicate content hurting your site? Well, it depends. Allow us to elaborate more on this matter.
To start with, we will cite the Google Search Quality Evaluator Guidelines from March 2017 :
In 2017, Google accounted for over 79% of all global desktop search traffic, followed by Bing at 7.27%, Baidu at 6.55% and Yahoo at 5.06%.
- Not All Search Engines Use Links as a Ranking Factor
- Google+ Is the Highest Correlated Social Factor for Rankings
- Rich Snippets Have No Direct Impact on Your Rankings
- Only 2 of the Top 10 Most Popular Sites Are Content Sites
- Object Detection in Images is a Strong Ranking Signal
- Google Has Search Evaluators to Determine the Quality of Results
- A Video on Your Homepage Will Double the Chances to Show up on Page 1 of Google
- Travel Time Is a Metric for Google’s Ranking
- Google Ranks Events Based upon Popularity
